GettinLocal COO Peter Daly will discuss his app and lead a Q&A session on Tuesday, July 21, at 11 am. Attendance is free, but registration is required.
The first-ever self-serve, mobile-marketing ad platform, GettinLocal is designed to help businesses reach hyperlocal audiences. Via such features as email marketing, video ads, SEO, and data mining, agencies can reach thousands of customers at any moment based on their locations. It’s free and has no third-party OTA (Online Travel Agency) fees, so entities can promote exclusive deals straight to day trippers, weekend warriors, and family vacationers. They can then evaluate the success of their campaigns via analytics that demonstrate the number of interactions, sales, and activations.
For consumers, GettinLocal is basically an e-concierge on-demand. It utilizes proprietary geo-fence technology to help travelers discover local things to do and places to visit. With a single view, they can curate hyperlocal experiences. Then they can reserve, book, and purchase directly on a Hospitality Partners platform or at the POS (point of sale).
Daly is an experienced business executive and a leader in the advancement of technologies which help accelerate mobile marketing and payments solutions. Prior to GettinLocal, he was Head of US Acquiring Sales at Visa and held roles as a senior leader at Bank of America, First Data, and CitiBank. He co-founded GettinLocal, because he’s passionate about developing solutions that advance all forms of commerce.
Classes are sponsored by the Small Business Association.