How Do We Get Customers?

How do we get customers? Well, first thing is first – you need to know what customers you’re going after! We will talk about Market Sizing and why it’s not just something that investors are checking off their list. We will then talk about how you acquire those customers through Growth Channels.

About the Speaker

Katie Nowak is an innovation leader, new venture designer, and investor. She is consistently celebrated as a game-changer for executive entrepreneurs looking to clearly articulate their message, raise money, and commercialize their products. As Founder and Partner of Kanvas, Katie has helped organizations raise over $100M in early-stage investments for ventures around the world. She is also a Principal investor at HF Scale Partners, a late-stage investment fund with a portfolio spanning Canva, Databricks, Webflow, Anduril, and more. Katie is an avid mentor and advisor with the Venture Mentoring Team, the U.S. National Science Foundation, Plug and Play Korea, and more. In the 25th and 26th hours of her day, she is an avid equestrian and horse mom to her young thoroughbred, Roscoe. Katie splits her time between the Bay Area and New York City.