Identify and Validate Customer Needs and Problems

As an entrepreneur, before starting selling your product or service, how confident are you that you fully understand the customer’s problems? Do you know how to evaluate your business ideas and distinguish those from real business opportunities? In this workshop, we’re excited to dive into the research process and strategies entrepreneurs can use to understand customer’s needs, test assumptions and validate customer’s pain points.

This is the 1st out of 8 workshops in the 2021 Queens StartUP Competition Program. This workshop is open to everyone. You do not need to be a StartUP participant to take this workshop. However, if you’re looking to participant in the 2021 StartUP program, you are required to take minimum four workshops in order to be qualified to compete and an opportunity to win 10,000 grant award. Learn more at: Queensstartup.org.