Sell Sheets That Sell: What to Say, Show, and Share to Get Your Product on Shelves

Your sell sheet is one of the most powerful tools in your wholesale growth toolkit—and one of the most common things early-stage food brands get wrong. In this one-hour workshop, you’ll learn how to craft a clear, compelling sell sheet that highlights your product’s value, grabs attention, and makes it easy for retailers to say “yes.”

We’ll walk through the must-have components and show you design strategies that work (even if you’re not a designer). You’ll leave with a clear plan, a content organizing spreadsheet, and an optional special offer on ready-to-use Canva templates to jumpstart your design.

About the Speaker

Jill Frechtman is an award-winning specialty food entrepreneur and seasoned brand strategist. She brings a wealth of hands-on experience to the table, having navigated the very journey that the early-stage food product entrepreneurs she works with find themselves on. Jill is passionate about helping emerging brands stand out in a crowded market and offers a distinctive blend of creativity and practical business execution. As a coach, consultant, and educator, she helps entrepreneurs get clear on what makes their brand unique and works with them to develop effective strategies for differentiation, storytelling, customer experience, and overall brand success.