Think about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you, but act as ambassadors, convincing others they should […]

“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate […]

They say you can’t judge a book by its cover, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. Now that you’ve defined your brand identity, your customer, and your brand personality, it’s time to translate that […]

Once you’ve established your brand elements and packaged your goods, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers, focusing on the most cost-effective tools you have at your disposal: Website, Social Media, and Email Marketing Here’s some of what we’ll cover: […]

Ok, you’ve got your product, you’re clear about your brand identity, your packaging is on point, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to […]

Get offline and meet customers in real life! #meetIRL One of the most powerful ways to market your brand is at markets and shows. But if you want to be successful, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know […]