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Think Like a Designer: How to Use Web Design to Tell Your Brand Story

About the Webinar
In the post-COVID era, your business's digital presence is more important now than ever. If you're thinking about giving your website an overhaul or building a new one that speaks to your customers in the new normal, this webinar is for you. The instructor will walk you through the web design process and talk about all the key elements while providing actionable tips on photos, color, copywriting and so on.

About the Speaker:
Jason Lanza is multi-talented designer with 15 years of cross-platform experience in motion, web and graphics. He works with large and small clients, ranging from Netflix, Disney, and Nike to local startups and non-profits.

Free

Reopening Your Restaurant/Bar/Cafe: A Post COVID-19 Survival Guide for Independent Food Service Operations

About the Webinar:
This webinar will be specifically targeted at small, independent restaurants, bars and cafes in Queens. It will detail safety, sanitation and social distancing guidelines for reopening along with business strategies for small food service operators returning to the market after the stay-at-home restrictions are lifted...

About the Speaker:
Jay Coldren has more than 25 years of experience in restaurant design, development and operations. His background includes experience in small mom and pop operations to executive positions...

Free

Digital Marketing 2020 Tune-Up for Small Businesses on a Budget

About the Webinar:
Tune-up your digital marketing strategy for 2020 with real-life examples and action items you can do today to level up your digital marketing game. In this webinar, we’ll cover where you should focus your digital marketing efforts, based on your brand strategy, business objectives, and what's working (or not working)?.

About the Speaker:
Sharon Panelo is a digital brand strategist with 10 years experience crafting award-winning campaigns for brands like MasterCard, MTV Networks, Michael Kors, MGM Resorts, General Mills, and L’Oreal, as well as local startup brands Oscar Health, JUST Water, and Joyva Foods.

Free

A Time for Wellness and Healing

About the Webinar: Readying your best professional self to unpause a business can be challenging enough without the added stress of navigating a time marked by loss, unrest, and uncertainty. Understanding how these struggles may influence your ability to fully show up in your professional and personal lives can make a difference in managing their […]

Free

Getting Back to Business in the Wake of the COVID-19 Crisis

Center for the Women of New York (CWNY) proudly presents our Getting Back to Business webinar. Our guest speakers will discuss the best path forward for individuals and small businesses to get back to work in the wake of COVID-19. Workforce 1 partners will explain how their organization prepares and helps New Yorkers to find […]

GettinLocal Webinar

About the Webinar:
Learn about the first-ever self-serve, mobile-marketing ad platform, GettinLocal is designed to help businesses reach hyperlocal audiences. Via such features as email marketing, video ads, SEO, and data mining, agencies can reach thousands of customers at any moment based on their locations.

About the Speaker:
Peter Daly is an experienced business executive and a leader in the advancement of technologies which help accelerate mobile marketing and payments solutions. Prior to GettinLocal, he was Head of US Acquiring Sales at Visa and held roles as a senior leader at Bank of America, First Data, and CitiBank.

Free

Restaurant HVAC Best Practices for a Post COVID World

About the Webinar:
This webinar will help restaurateurs understand new ASHRAE and CDC guidelines to help mitigate the spread of COVID-19 and other airborne pathogens; The role of restaurant HVAC systems in managing proper ventilation; provide implementation strategies and technology options that provide a path to compliance, and discussing why COVID-Compliant HVAC systems should be a high priority for your facilities going forward.

About the Speakers:
Gerri, Gabe, and Stratos Domenikos have over a combined sixty years of experience working with HVAC for restaurants. They work together at Airlogix Commercial HVAC/R.

Free

Email Marketing for Startups and Entrepreneurs

About the Webinar:
Learn the basics of email marketing in this interactive workshop.

About the Speaker:
Sharon Lee Thony is a brand marketing executive and digital marketing instructor, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands. Sharon is founder and principal at SLT Consulting, a boutique marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Free

Website Design

About the Webinar:
Does your business need a website? Are you puzzled about where to start? This class is a high-level introduction to the technologies and tools for building websites. No existing tech skills are necessary.

About the Speaker:
Lise Fracalossi has been working with tech since the dawn of the web. For the past ten years she served as a front-end engineer at a major tech publisher, developing their portfolio of sites and products, but recently left that job to pursue a new career adventure. She’s a tenacious problem solver with expert HTML, CSS, and JavaScript skills.

Free

Health Department Issues for Restaurants

About the Webinar:
The webinar is to help restaurants as they begin to reopen. It will cover Article 81 of the NYC Food Code and the Letter Grade System, including best practices and hot topics. Additionally the webinar will include current COVID regulations, NYS and NYC guidance and additional COVID precautions necessary going forward.

About the Speaker:
Leon Lubarsky, a practicing attorney, who co-founded Letter Grade Consulting to help food service operators comply with regulations set forth by the NYC Department of Health.

Free

Accounting & Taxes For Tech Startup Founders

About the Webinar:
Learn fundamental accounting and tax rules for founders of tech companies including things to think about when starting your business, budgeting, setting up an accounting system, revenue recognition, R&D Tax Credits and State Incentives like QETC and Startup-NY.

About the Speaker:
Akshay Shrimanker, CPA is the CEO of SHAY CPA P.C. SHAY CPA P.C. specializing in helping technology founders with their tax compliance and accounting.

Free

Career Transitioning

About the Webinar:
Panel discussion with corporate career professionals who have transitioned into starting their own businesses. This discussion is designed to provide helpful advice and guidance for professionals who are interested in pursuing entrepreneurship

About the Speakers:
This webinar will have a panel of experts on transitioning to becoming business owners including Milène Jardine, owner of Milène Jardine Chocolatier, along with executive coach, consultant and facilitator Wendy Pettie.

Free

Classes are sponsored by the Small Business Association.