Women's Business Center

About the Webinar:
Learn how to engage your customers (and find new ones) in the downtimes. In this webinar, we will address the new reality of your customers, how to use your current skills in new and different ways to be more relevant and how to use marketing to build loyalty.

About the Speaker:
Adrienne Wax has extensive experience as a marketing professional for many major corporations. She also successfully marketed her own small business, a company dedicated to helping professional women learn to play and use golf successfully in their business careers. She currently works as a marketing consultant for the Queens Economic Development Corporation.

About the Webinar:
As we enter a new business environment post COVID-19, negotiation skills have never been more important. Rather than being compliant or competitive, working in collaboration to solve problems provides the best results to maintain relationships and create value in any negotiation. Learn the skills necessary to help you move ahead successfully.

About the Speaker:
Eirik Davey-Gislason is a negotiation instructor, speaker, coach and real estate professional in New York City. He is the Instructor for the Certified Negotiation Expert courses at the Real Estate Board of New York and teaches across the Northeast United States.

About the Webinar:
There is a better way to keep more profits in your company instead of spending it all on bills! Based on the best-selling book, Profit First, this webinar will lead you through a series of steps designed to help you achieve larger gains in a shorter time frame.

About the Speaker:
Malla Haridat is an award-winning author and founder of New Designs for Life Training and is a contributor to Black Enterprise, HuffingtonPost and other media. Her training strategies have been used at organizations such as Columbia University, Con Edison, NYU, and the Black Enterprise Magazine’s Entrepreneurs Conference. Ms. Haridat has a degree from Columbia University.

About the Webinar:
As you reopen a small office you need to ensure it is safe for both employees and clients by fully understanding what needs to be cleaned and sanitized on an ongoing basis.

About the Speaker:
Lyla Mansoor has eight years of experience managing and running the daily operations of dental offices in New York City. Dentistry by its very nature falls into one of the highest exposure risk groups. In this webinar, she will provide a breakdown of workplace hygiene and its importance, a priority in every small office.

About the Webinar:
Learn to identify the right social platform to reach your target audience and use Instagram and Facebook to increase your business impact...

About the Speaker:
Catherine Ventura is a Social Media Branding and Content Strategist with over 20 years of experience in visual, written, and filmed communication. She specializes in helping small businesses, organizations, nonprofits, and individuals focus their social media marketing efforts on reaching the right target audience with the right branding and messaging so that social media outreach consistently supports their overall marketing goals.

About the Webinar:
Information technology (IT) can sometimes be a last thought for your business—I mean, it IS JUST a computer/phone. This thinking can hurt the small business under normal circumstances, but post-COVID your business needs to confront the change in its business environment and the issues of the Restart.

About the Speaker:
Roy Pellicano ran an IT services company for over 15 years working with small and mid-sized businesses across all industries, from the single computer Mom & Pop to the 63 location company.

About the Webinar:
Prior to reopening your restaurant or hotel, consideration needs to be given to a host of human resource and workplace legal issues. This webinar will review the status of employees post shutdown; startup/onboarding issues; wage and hourly liability; avoiding discrimination lawsuits; accommodating disabilities and minimizing legal risks.

About the Speakers:
Carolyn Richmond is Co-Chair of the Hospitality Practice Group for Fox Rothschild, LLP. Alex Bogdan is a labor and employment attorney with Fox Rothschild, LLC and has worked with clients in a wide array of industries including hospitality...

About the Webinar
In the post-COVID era, your business's digital presence is more important now than ever. If you're thinking about giving your website an overhaul or building a new one that speaks to your customers in the new normal, this webinar is for you. The instructor will walk you through the web design process and talk about all the key elements while providing actionable tips on photos, color, copywriting and so on.

About the Speaker:
Jason Lanza is multi-talented designer with 15 years of cross-platform experience in motion, web and graphics. He works with large and small clients, ranging from Netflix, Disney, and Nike to local startups and non-profits.

About the Webinar:
Tune-up your digital marketing strategy for 2020 with real-life examples and action items you can do today to level up your digital marketing game. In this webinar, we’ll cover where you should focus your digital marketing efforts, based on your brand strategy, business objectives, and what's working (or not working)?.

About the Speaker:
Sharon Panelo is a digital brand strategist with 10 years experience crafting award-winning campaigns for brands like MasterCard, MTV Networks, Michael Kors, MGM Resorts, General Mills, and L’Oreal, as well as local startup brands Oscar Health, JUST Water, and Joyva Foods.