What is Website Usability and How it Can Boost or Kill Sales

Website usability, also known as user experience (UX), stands for how people view and interact with your site. Users should be able to immediately recognize the main message of your page, easily figure out how to get from point A to point B and be able to achieve the goal they set out to accomplish. Good UX design is essential for your conversion. And one of the main reasons a website doesn’t attract or convert is due to poor web usability.

To learn about the basic principles of web usability and how to improve it, we’re excited to have Sharea Gibbs to lead the workshop. Sharea is the founder and CEO of She Design, Interactive Designer at Google and 2021 Queens StartUP! Winner in the Tech Category.

This is one of the workshops in the 2022 Queens StartUP Competition Program. This workshop is open to everyone. You do not need to be a StartUP participant to take this workshop. However, if you’re looking to participant in the 2021 StartUP program, you are required to take minimum four workshops in order to be qualified to compete and an opportunity to win 10,000 grant award. Learn more at: www.queensstartup.org.