Finding Hidden Markets: Growing Your Business Amidst Uncertainty

About the Webinar:
Even during challenging times, there are always opportunities to stand out and grow your business. The webinar will review easy-to-use tools and strategies to leverage hidden markets in these turbulent times of economic disruption.

About the Speaker:
Malla Haridat is an award-winning author and founder of New Designs for Life Training and is a contributor to Black Enterprise, HuffingtonPost and other media. Her training strategies have been used at organizations such as Columbia University, Con Edison, NYU, and the Black Enterprise Magazine’s Entrepreneurs Conference. Ms. Haridat has a degree from Columbia University.

Free

Credit: An Essential Building Block for Your Business

About the Webinar:
The foundation of every business is built on credit. Good credit can open doors, while a bad one can haunt you forever. In this era it is crucial to understand how credit works to grow and manage your business.

About the Speaker:
Charles Antonucci is a retired banker and entrepreneur. He has over forty years experience in the finance business. He has been a consultant with the QEDC since March 2019.
 

Free

Smart Money Moves for Small Business Owners to Make During Uncertain Times

About the Webinar:
In this workshop, small business owners will learn simple yet effective strategies for managing their personal finances and keeping their business afloat during uncertain times and help to maintain those practices once COVID-19 dissipates.

About the Speaker:
Kara Stevens is the Founder of the award-winning website The Frugal Feminista and author of three financial self-care books, and creator of the 60 Days to Slay Sallie Mae course. She is also a Money+Career columnist for ESSENCE magazine.
 

Free

Legal and HR Advice as You Reopen Your Small Business.

About the Webinar:
Use this time before your reopen to plan ahead. Human resource needs, contracts, labor laws and record keeping need to be re-considered in the new reality post-COVID-19. This may include updating your company’s policies, evaluating relationships with vendors, and consulting OSHA and CDC guidelines for re-opening...

About the Speaker:
Thomas Farrell graduated from St. John’s University Law School in 1995. Early in his career, he practiced Corporate and Securities law, including serving as General Counsel to two publicly-traded companies...

Free

How to Keep Customers—And Even Add New Ones—When Your Business is in Quarantine

About the Webinar:
Learn how to engage your customers (and find new ones) in the downtimes. In this webinar, we will address the new reality of your customers, how to use your current skills in new and different ways to be more relevant and how to use marketing to build loyalty.

About the Speaker:
Adrienne Wax has extensive experience as a marketing professional for many major corporations. She also successfully marketed her own small business, a company dedicated to helping professional women learn to play and use golf successfully in their business careers. She currently works as a marketing consultant for the Queens Economic Development Corporation.

Free

Collaborative Negotiation: Working Successfully with Landlords, Suppliers and Customers

About the Webinar:
As we enter a new business environment post COVID-19, negotiation skills have never been more important. Rather than being compliant or competitive, working in collaboration to solve problems provides the best results to maintain relationships and create value in any negotiation. Learn the skills necessary to help you move ahead successfully.

About the Speaker:
Eirik Davey-Gislason is a negotiation instructor, speaker, coach and real estate professional in New York City. He is the Instructor for the Certified Negotiation Expert courses at the Real Estate Board of New York and teaches across the Northeast United States.

Free

Reimagine Your Business Finances Using the Profit First Method

About the Webinar:
There is a better way to keep more profits in your company instead of spending it all on bills! Based on the best-selling book, Profit First, this webinar will lead you through a series of steps designed to help you achieve larger gains in a shorter time frame.

About the Speaker:
Malla Haridat is an award-winning author and founder of New Designs for Life Training and is a contributor to Black Enterprise, HuffingtonPost and other media. Her training strategies have been used at organizations such as Columbia University, Con Edison, NYU, and the Black Enterprise Magazine’s Entrepreneurs Conference. Ms. Haridat has a degree from Columbia University.

Free

Workplace Hygiene Post COVID-19: Tips from a Professional

About the Webinar:
As you reopen a small office you need to ensure it is safe for both employees and clients by fully understanding what needs to be cleaned and sanitized on an ongoing basis.

About the Speaker:
Lyla Mansoor has eight years of experience managing and running the daily operations of dental offices in New York City. Dentistry by its very nature falls into one of the highest exposure risk groups. In this webinar, she will provide a breakdown of workplace hygiene and its importance, a priority in every small office.

Free

How Social Media Can Help Reset Your Business

About the Webinar:
Learn to identify the right social platform to reach your target audience and use Instagram and Facebook to increase your business impact...

About the Speaker:
Catherine Ventura is a Social Media Branding and Content Strategist with over 20 years of experience in visual, written, and filmed communication. She specializes in helping small businesses, organizations, nonprofits, and individuals focus their social media marketing efforts on reaching the right target audience with the right branding and messaging so that social media outreach consistently supports their overall marketing goals.

Free

IT Considerations for Small Businesses Post COVID-19

About the Webinar:
Information technology (IT) can sometimes be a last thought for your business—I mean, it IS JUST a computer/phone. This thinking can hurt the small business under normal circumstances, but post-COVID your business needs to confront the change in its business environment and the issues of the Restart.

About the Speaker:
Roy Pellicano ran an IT services company for over 15 years working with small and mid-sized businesses across all industries, from the single computer Mom & Pop to the 63 location company.

Free

Hospitality Industry – Returning to Work: One Step at a Time

About the Webinar:
Prior to reopening your restaurant or hotel, consideration needs to be given to a host of human resource and workplace legal issues. This webinar will review the status of employees post shutdown; startup/onboarding issues; wage and hourly liability; avoiding discrimination lawsuits; accommodating disabilities and minimizing legal risks.

About the Speakers:
Carolyn Richmond is Co-Chair of the Hospitality Practice Group for Fox Rothschild, LLP. Alex Bogdan is a labor and employment attorney with Fox Rothschild, LLC and has worked with clients in a wide array of industries including hospitality...

Free

Reopening a Small Office Post COVID-19

About the Webinar:
In light of COVID-19, business people who work in small offices will need to formulate a strategy as they reopen. It will be essential for business owners to understand how best to retrofit their offices, so they ensure the safety and well-being of employees, customers, and suppliers.

About the Speaker:
Ambar Margarida is a Principal at Spacesmith, a New York-based architecture, planning, and interior design firm. She is an expert in the design of spaces which contribute to employee safety, well-being, satisfaction, and proper ergonomics...

Free

Classes are sponsored by the Small Business Association.